IcloneU comes in four tiers — Starter, Pro, Expert and Enterprise. Each step up raises the same handful of levers: how many units you get a month, how many AI Clones you can run, which channels and knowledge source types are available, how many seats and knowledge libraries you have. This guide lays all of that out so you can find the smallest plan that still fits.
The full, always-current matrix lives on the Plans page in the app (open the avatar menu → Plan, or use Upgrade plan from Account settings → Your details). Prices and limits there are the source of truth; this guide mirrors them but the app wins if anything ever differs.
The four plans at a glance
Each plan builds on the one before it — Pro is "all Starter features, plus more", Expert is "all Pro features, plus more", and Enterprise is "all Expert features" with everything sized to you. Here's the shape of each tier and who it's aimed at:
- Starter — $69/mo ($690 billed annually). "Dip your toes into the power of AI with essential features for individual users." One Clone, one seat, two channels — built for a solo creator getting started.
- Pro — $199/mo ($1,990 annually), marked Most popular. "All Starter features" plus more units, four Clones, two seats, five channels, richer source types, web crawling and a website chat widget — for a growing team.
- Expert — $449/mo ($4,490 annually). "All Pro features" plus far more units, seven Clones, four seats, eight channels, email and an SDK — for heavier, multi-channel operations.
- Enterprise — Let's talk (a customized plan). "All Expert features" with limits, integrations, support and contractual terms negotiated to your organization. You reach it with Contact us rather than a self-serve checkout.
A Monthly / Yearly toggle at the top of the Plans page switches every price between the two billing periods. Yearly is billed once for the whole year (for example, Expert is $449/mo or $4,490 billed annually) and carries a savings badge — paying yearly works out cheaper than twelve monthly charges.
Tier-by-tier comparison
These rows line up with what the Plans page shows for Starter, Pro and Expert; the guide groups a couple of extra details (like document-storage caps and specific source types) that the app rolls into broader rows. Enterprise isn't a fixed column — its numbers are custom — so it's covered separately below. Read the source-type and channel rows as cumulative: each tier includes everything in the tier to its left.
| Feature | Starter | Pro | Expert |
|---|---|---|---|
| Units included | 10,000 / month | 35,000 / month | 120,000 / month |
| Knowledge storage | 20 MB | 40 MB total | 80 MB total |
| Number of Clones | 1 | 4 | 7 |
| Seats | 1 | 2 | 4 |
| Knowledge libraries | 1 | 4 | 7 |
| Document storage | 100 MB | 500 MB | 2 GB |
| Connections | 2 channels | 5 channels | 8 channels |
| Web chat widget | — | Yes | Yes |
The Document storage caps (100 MB / 500 MB / 2 GB) are accurate, but the live Plans table folds them under the broader storage story — only Knowledge storage appears as its own row there. We break document storage out here as an extra detail.
Knowledge source types by tier
What you can teach a Clone from grows with the plan. Each tier keeps everything below it and adds new source types on top:
| Knowledge source | Starter | Pro | Expert |
|---|---|---|---|
| Text formats | Yes | Yes | Yes |
| Audio | Yes | Yes | Yes |
| Presentations | Yes | Yes | Yes |
| — | Yes | Yes | |
| Video | — | Yes | Yes |
| Images with text (OCR) | — | Yes | Yes |
| YouTube videos and playlists | — | Yes | Yes |
| Full YouTube channel loading | — | — | Yes |
| Web crawling | — | Yes | Yes |
For the file types that fall under each of these, see Supported file formats and Adding documents and files. Web crawling is covered in Adding website URLs.
We break a couple of these out for clarity that the live Plans table doesn't render as their own rows. PDF support ships with Pro and up, but the app doesn't list it as a separate source row. And the Plans table shows a single YouTube source row rather than splitting YouTube videos and playlists from Full YouTube channel loading — loading an entire channel is still an Expert-only capability, it just isn't its own row there.
Channels by tier
Each plan includes a number of connected channels — 2 on Starter, 5 on Pro, 8 on Expert — and sets which channel types are available. The connectable channels are the same core set across tiers, with voice notes and the web chat widget added from Pro up, and a telephone line for phone calls on Expert and Enterprise:
| Channel | Starter | Pro | Expert |
|---|---|---|---|
| Yes | Yes | Yes | |
| Yes | Yes | Yes | |
| YouTube | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Telegram | Yes | Yes | Yes |
| Voice notes (WhatsApp, Telegram, Messenger, Instagram) | — | Yes | Yes |
| Mercado Libre | Yes | Yes | Yes |
| Web chat widget | — | Yes | Yes |
| Telephone line (voice calls) | — | — | Yes |
Mercado Libre is for Mercado Libre México seller accounts; connect it from Connections → New connection. Shopify is no longer listed in this table: as a connector it is available today on every paid plan (see Connecting your Shopify store) — a Shopify messaging channel is not part of the published plan matrix. And Email comes with Expert and Enterprise only. The Plans page lists it as an Expert card feature ("Email integration") rather than a row in this channels table, so it isn't shown above; on Starter or Pro, picking Email under New connection shows "Not included in your plan" and nothing is set up, while a mailbox connected earlier keeps working. To connect the channels that are live today, start with Connecting your first social account.
Included with every plan
Everything above is about amounts — how much of each thing a tier includes. A different question is which parts of the product you get at all. For the three modules below the answer is the same on all four plans: Starter gets them exactly as Enterprise does, with no tier gate in between. That doesn't hold for the whole product — channels, knowledge source types and the web-chat widget really do differ by tier, which is what the tables above and the next section are for — but these three modules don't.
- Contacts — the contact records your Clones build up, across four tabs: Contacts, Tags, Fields and Broadcasts. See Managing contacts.
- Reviews — collecting and working customer reviews, with tabs for the reviews themselves, the items being reviewed, review requests, Q&A, staff mentions, testimonials and settings.
- Automations — the whole module, all eight tabs: Sequences (where the module opens), Workflows, Gallery, Capture, Connectors, API Keys, Webhooks and Code Pools. Six of them are switched on by your plan, and all four plans switch on all six; only Workflows and Gallery are never checked against a plan. What are automations maps what each tab is for.
You won't find a "Contacts", "Reviews" or "Automations" row in the comparison tables above, and that's not an omission — there'd be nothing to compare. Every one of those is on Starter, Pro, Expert and Enterprise alike. The rows worth comparing are the ones that actually differ: units, Clones, seats, libraries, storage, channels and knowledge source types.
The Connectors tab connects IcloneU to services you already run — a Shopify store, a Google Sheet, a CRM — so your Clone can look things up and your workflows can react to what happens there. That's separate from a channel, which is a place customers message you (WhatsApp, Instagram, Telegram and the rest). Connectors have a ceiling — 2 on Starter, 5 on Pro, unlimited on Expert and Enterprise — and it is counted separately from your messaging channels (whose Connections row above reads 2 / 5 / 8). A Shopify store doesn't count toward the channel Connections your plan includes, and a WhatsApp number doesn't count toward the connector ceiling. So on Starter you can hold two connector connections alongside your channels; an account already at the connector limit is refused a new connector connection until you remove one or move up a tier.
What only Expert adds
On top of everything in Pro, the Expert plan unlocks a handful of capabilities aimed at heavier and more technical use:
- Eight connected channels — more than any other self-serve tier includes.
- Full YouTube channel loading — load every video from a channel, not just a single playlist.
- Email integration — connect a dedicated email address so a Clone can triage and reply to inbound email.
- SDK for embedding in your apps — embed a Clone inside your own web or mobile app, with usage billed against your plan.
- Phone calls — connect a number from your own Twilio account so a Clone can call your contacts and answer their calls. Enterprise includes it too. See Connecting your phone number.
The Enterprise plan
Enterprise isn't a fixed-price tier — it shows Let's talk on the Plans page and is reached with a Contact us button instead of a checkout. It's described as a customized plan: "all Expert features" with the limits and terms sized to your organization. The Plans page lists the kinds of things an Enterprise conversation covers:
- Custom unit allotment and custom storage caps.
- Custom Clone, user-seat and knowledge-library limits.
- Custom integrations and channels.
- Dedicated account management, plus custom implementation and onboarding.
- SLA guarantees, custom API development, white-label options, and advanced reporting and analytics.
These are the topics an Enterprise agreement is built around — the exact numbers, integrations and any service-level commitments are negotiated per contract, not published as fixed figures. Treat the list as the scope of the conversation, and confirm specifics with the IcloneU team via Contact us.
An Enterprise account is governed by a Master Services Agreement instead of the self-service Terms of Use, and it is accepted inside IcloneU: before the account's owner can keep working, a Welcome to IcloneU screen shows the agreement, to be read to the end and accepted. The screen notes that the Service Order (Annex A), with the plan and fees, is signed separately. People you invite to your team aren't asked to accept it.
Add-on modules
Your plan sets the baseline; add-on modules extend it without moving you up a tier. They're managed from Account settings → Billing, under Add-on modules, and each one is a separate monthly charge on top of your plan.
| Module | Price | What it adds |
|---|---|---|
| Sales | $349 / mo | "AI sales concierge for your store: catalog, checkout links, order lookup and recovery. Upgrades your whole account to our most capable AI." Unlimited stores, and it can be added on any plan. Since production 1.134.0 it is sold without units of its own: the 150,000 extra units a month it used to include moved to the Units package, below. It was called Commerce until production 1.138.0. Its list price is $349 a month ($3,490 a year), set in production 1.142.0; the Plans page and checkout show the price you're charged. |
| Marketing | $79 / mo | "Segments, broadcasts, sequences and lead capture. Channel messaging is billed by contracted volume." That contracted volume is the messaging purse, which you contract on the same Billing tab: until you do, its card reads "No messaging purse contracted yet." It needs a paid plan, so during a trial it waits: "The messaging purse becomes available when your trial converts to a paid plan." Phone calls are charged to the purse too. |
| Intelligence | $59 / mo | "Insights, sentiment, trends and ask-your-data on top of your conversations. Uses your plan units." |
| Reputation | $59 / mo | "Review requests, moderation, widgets and Google reviews. Unlimited review requests (fair use)." |
| Units package | Depends on the size you pick | "Extra units every month, pooled with your plan. Size it from 20,000 units; bigger blocks cost less per unit. For connected stores and high-volume accounts." A capacity add-on rather than a module, sold on its own since production 1.134.0. Since production 1.138.0 you choose its size: at checkout and in Billing's Add module window a slider runs from 20,000 to 1,000,000 units a month in steps of 5,000, and the price per unit falls from $0.0025 at 20,000 to $0.002 from 150,000 on (20,000 units cost $50 a month; 150,000, $300). Billing then lists the package with the units a month you bought. Since production 1.142.0 the Plans page sizes it too: until you add it, its card shows only the entry price, from $50 a month, and no per-unit rates; Add to my plan starts it at 20,000 units and puts a slider under the card's description, and the card's price, the package's chip in your selection and each plan card's line for it follow the slider. A selection you arrive with that already includes the package keeps the size it carries. When Sales is in your selection on the Plans page without it, the page warns "A connected store uses many more units than a plain chat. Without the Units package most store accounts run out of plan units within days." and offers a button, Add the Units package. |
The Billing page states it directly: "Adding a module bills the prorated amount now; removing one keeps it active until the end of your current period." So you are never charged twice for the same month, and cancelling doesn't cut you off mid-period — you keep the module until the period you already paid for runs out.
The purse is a monthly amount you commit to, from $25 a month. Each period starts with that amount and resets when the purse renews, with nothing carried over. Once a period is open, the purse's card on Billing shows how much of it you've used and when it renews; if spending went past the balance, it also shows the amount over, which comes out of the next period first. Since production 1.139.0 the purse also pays IcloneU's fee for each WhatsApp template message sent from an account where IcloneU charges them (every account created since then, and older accounts as IcloneU moves them): marketing, utility and authentication templates alike, whether a workflow, a broadcast, a sequence or a review request sends them. Replies inside WhatsApp's 24-hour window carry no IcloneU fee, and Meta still bills its own fees to your WhatsApp Business Account. A template message the purse can't cover isn't sent; and since a purse can't be contracted during a free trial, an account charged this way sends no template messages until its trial converts to a paid plan. The purse has an auto top-up of its own: see Managing payment methods.
Since production 1.134.0 you can choose add-ons on the Plans page before you sign up. Add to my plan on an add-on's card puts it under Included in your selection, where × takes it out again, and before you subscribe the line under the selection reads "Free during your trial, then billed with your plan." A module page's sign-up button arrives with that module already picked, and the sign-up page repeats the plan and the add-ons you chose, which since production 1.138.0 are saved with your new account, so they still apply if you confirm your email on another device. On a free trial they come at no charge until the trial ends and are then billed with your plan; their units count from the first day, and Billing lists each one with "Included in your trial at no charge; billed with your plan from" and the date. What you can't do during a trial is change them: Billing reads "You can add or remove modules once your trial converts to a paid plan.", or, on a trial that started without add-ons, "Add-on modules become available once your trial converts to a paid plan." Only Starter has a free trial, of 7 days; Pro and Expert go straight to checkout, and Enterprise is arranged through Contact us. So if you're evaluating a module, pick it when you choose Starter or plan to convert first.
Since production 1.138.0 each plan card's large price is what you'd pay with the add-ons in your selection; under it, a breakdown starts with Plan and the plan's own price, then one line per add-on (on Enterprise the Plan line reads Let's talk). Checkout has a column for them, Boost your plan with add-ons: the four modules, the Units package with its size slider and the messaging purse, each with Add to my plan; a module your subscription already has reads Already on your plan, and a Units package it already has shows its units a month on your plan. Since production 1.139.0 a Pro or Expert sign-up lands on that checkout the first time you sign in, with the plan, billing period and add-ons you chose, and a Back to plans link that keeps the add-ons. On a plan change, a module or the Units package added there is charged prorated that day: "Add-ons added here are charged prorated today and renew with your plan." A messaging purse contracted there, with a new plan or a plan change, is its own monthly subscription instead: a new one is charged its full first month that day and renews monthly from that date, and choosing an amount above a purse you already have, which its card doesn't show, raises that purse to it, prorated on the purse's own period (its slider starts at $250 a month, and a lower amount isn't applied). If one can't be added, the plan still changes and a message tells you to add it from Billing.
Two of them change how much you can do rather than only what you can do. The Units package adds its units on top of your plan's monthly allowance, pooled with it, so it lifts capacity as well as capability; Sales, then called Commerce, came with 150,000 units of its own in IcloneU's catalog until production 1.134.0. Intelligence does the opposite — it spends your existing plan units, so heavy use of insights draws down the same balance your Clone's replies use. See Understanding usage and limits.
Choosing and switching
A quick way to land on the right tier: start from the lever that bites first.
- Volume of replies — if you keep running out of units, that's the strongest signal to move up (Starter 10,000 → Pro 35,000 → Expert 120,000 a month). See Understanding usage and limits for how units are counted.
- How many Clones and seats — one Clone and one seat on Starter; four Clones and two seats on Pro; seven Clones and four seats on Expert.
- Which channels and sources — need voice notes on WhatsApp, Telegram, Messenger or Instagram, a website chat widget, PDFs, video or web crawling? That's Pro or higher. Need full YouTube channels, email or the SDK? That's Expert.
- Custom everything — if the fixed tiers don't fit (very high volume, bespoke integrations, contractual SLAs), that's the Enterprise conversation.
When you've picked a tier, Upgrading or downgrading your plan walks through the switch, and Managing payment methods covers the card the new plan is billed to.
Frequently asked
Four: Starter, Pro, Expert and Enterprise. Starter, Pro and Expert have fixed prices and limits; Enterprise is a customized plan reached via Contact us.
The Monthly / Yearly toggle on the Plans page switches every price between a per-month charge and a single annual charge. Yearly is billed once for the year (e.g. Expert is $449/mo or $4,490 billed annually) and carries a savings badge, so it works out cheaper than twelve monthly payments.
Yes, on every plan, if you sell on Mercado Libre México. Connect it from Connections → New connection. A seller on another Mercado Libre marketplace is turned away when connecting, and nothing is saved. The whole setup is in Connecting Mercado Libre.
Yes, and it doesn't depend on your tier. Shopify is available as a connector — go to Automations ▸ Connectors, pick Shopify and connect your store — and the Connectors tab is included with every paid plan. Connecting your Shopify store walks the setup. What doesn't exist is Shopify as a messaging channel, meaning a place customers write to you — and the Plans page no longer lists one. The connector is a different thing and it works today.
Yes, on Expert and Enterprise. Email integration is listed on the Expert plan card rather than in the channels comparison table, so it doesn't appear as a row there. On Starter or Pro, Email still shows under Connections → New connection, but picking it shows "Not included in your plan" — "Available on Expert and higher. Upgrade to unlock." A mailbox your account connected earlier keeps working, and you can still reconnect it.
Your current tier shows in Account settings → Your details under Your plan, and on the Billing tab. Use Upgrade plan (or Change plan on Billing) to switch — see Upgrading or downgrading your plan.
Last updated October 31, 2026 · Plans & Billing
