Setting your Clone's tone and personality | IcloneU
AI Clones

Setting your Clone's tone and personality

Written instructions decide how your Clone speaks and what it refuses to discuss. This guide walks the Additional Instructions modal end-to-end — the five sub-tabs, the 500-character fields, the audience segments, topics to avoid, and the compiled prompt that results — then closes with the Personality tab's sliders and voice controls.

6 min read Beginner Updated June 10, 2026

Beyond sliders and presets, IcloneU lets you write the rules your Clone follows in your own words — how to greet, what to steer around, and which topics to refuse outright. They all live in one place: the Additional Instructions modal on the Clone's Identity tab, with a separate sub-tab for general rules, public comments, private messages, audience segments and undesirable content.

Looking for the sliders?

Slider-based tone controls — response length, formality, predictability, emoji density, plus emotional-tone chips — live on the Clone's Personality tab, not in this modal. The Personality tab: sliders and voice controls, near the end of this guide, covers every one of them. Everything before it is about the instructions you write yourself.

Open the Additional Instructions modal

The entry point is the Instructions section of the Identity tab — one button to edit, one to inspect the result.

  1. Open your Clone's Identity tab

    Click Clones in the left sidebar and pick your Clone from the My clones list. The detail pane opens on the Identity tab by default.

  2. Find the Instructions section

    Scroll below General information to the Instructions section. It offers two buttons: Edit Instructions and View compiled instructions.

  3. Click Edit Instructions

    A modal titled Additional Instructions opens with five sub-tabs: General, Public Messages, Private Messages, By Audience and Undesirable Content.

    Note

    On a freshly created Clone the modal has occasionally been observed to open empty. If that happens, click Cancel and re-open it; if it persists, reload the page.

The Additional Instructions modal open on its General sub-tab, with all five sub-tabs visible
One modal, five sub-tabs — every written instruction your Clone follows lives here.

What each sub-tab does

Each sub-tab scopes its instructions to a different situation:

Sub-tabWhat goes there
GeneralBehavior rules the Clone follows in any context — greetings, escalation rules, things to steer around
Public MessagesRules that apply only when the Clone replies to comments on posts or other public content
Private MessagesRules for direct or 1:1 messages
By AudienceSeparate instructions for five fixed audience segments — see below
Undesirable ContentTopics the Clone must refuse — see below

General, Public Messages, Private Messages and Undesirable Content each give you a single free-text field capped at 500 characters — enough for a handful of crisp rules, in the spirit of the General tab's own example: "Always greet users by name. Avoid discussing competitor products. When asked about pricing, direct users to the sales team."

File upload is General-only

The General sub-tab is the only one that also accepts an instructions file, via Upload Instructions File — .txt, Word (.docx), PDF, Markdown (.md) and RTF, up to 5 MB. The other sub-tabs have no upload — Public Messages, Private Messages and Undesirable Content get only their 500-character field, and By Audience its five segment fields.

By Audience: five segment fields

Instead of one box, By Audience shows five separate fields — Female, Male, Young, Middle aged and Senior — with no character counter. Each field completes the same sentence — "If the user is identified as that segment, …" — so you write only what changes for that group, for example a more empathetic tone or simpler vocabulary.

Note

The segmentation is currently a fixed gender-and-age scheme. Segments based on role, customer status or relationship stage aren't available today.

The By Audience sub-tab with its five segment fields: Female, Male, Young, Middle aged, Senior
Five fixed segments — each field adjusts the reply only for that group.

Topics to avoid: Undesirable Content

The Undesirable Content sub-tab is where "topics to avoid" lives. Describe what the Clone should never discuss — the field's own examples are misinformation, competitor products and internal pricing — within the same 500-character cap.

Note

The tab spells out what happens next: "The clone will politely decline and redirect when asked about these topics." So the Clone doesn't go silent — it declines politely and steers the conversation elsewhere.

Check the result: the Compiled prompt

Back on the Identity tab, the second button — View compiled instructions — opens a modal titled Compiled prompt showing the final system prompt assembled from your settings. It's the closest you can get to reading exactly what your Clone is told before it answers.

On a Clone with nothing configured yet, the modal renders empty — fill in and save your Identity fields and instructions first, then re-open it.

The Compiled prompt modal showing an assembled system prompt
The Compiled prompt modal: the assembled result of everything you configured.

How the language setting fits in

Instructions shape how the Clone speaks; the Primary language field, higher up on the same Identity tab, decides which language it falls back to — per its own hint, the default reply language when the user's language can't be detected. Ten locales are currently available: Spanish (Spain, Mexico, Argentina), English (United States, United Kingdom), Portuguese (Brazil, Portugal), French (France), German (Germany) and Italian (Italy).

Save, then test

Edits made in the modal still have to be saved on the Clone page before they reach your live Clone.

  1. Save the modal

    Click Save in the modal footer — or Cancel to discard the edits.

  2. Confirm on the save bar

    Back on the Clone page, an Unsaved changes bar appears at the bottom with Discard and Save changes. Click Save changes — as the bar itself notes, changes apply to the live clone immediately after save.

  3. Test in the Playground

    Open Playground in the top-right of the detail pane and send a few messages that exercise your new rules — including one about a topic you listed under Undesirable Content — to watch the tone and the polite refusal land.

The Personality tab: sliders and voice controls

The sliders live on a different surface from everything above: the Clone's Personality tab, next to Identity. The tab opens with a Voice summary — an auto-generated, one-line read of how your Clone currently sounds — followed by the Tone & style group: four sliders, each with four positions.

SliderScale (left → right)What it tunes
Response lengthTerse · Short · Medium · LongHow long typical replies run — a couple of sentences at one end, step-by-step detail at the other
FormalityCasual · Informal · Neutral · FormalThe register of language — contractions and first names at one end, titles and measured sentences at the other
PredictabilityFocused · Balanced · Creative · PlayfulHow varied the wording is from reply to reply
Emoji densityOff · Sprinkle · Often · HeavyHow often emojis appear in replies — from never to most messages

If you came looking for "formal or casual", that's the Formality slider; "concise or detailed" is Response length — its own hint contrasts Concise, staying under a couple of sentences, with Detailed, which can walk through steps and examples.

Below the sliders, Emotional tones offers eight chips — Friendly, Humorous, Professional, Empathetic, Encouraging, Serious, Casual and Optimistic. Pick up to a few for the Clone to lean into; as the control's own hint puts it, they bias word choice and punctuation but don't override your instructions.

The Addressing & persona group decides who is speaking. Self-reference picks between Singular (I / my) — a personal voice — and Plural (we / our) — a business speaking for the brand. Gender (Undefined, Feminine or Masculine) sets the Clone's own gender; in languages with gendered grammar it drives adjective and pronoun agreement. Language proficiency sets how simple or idiomatic the wording runs, and the Match user's vocabulary toggle mirrors the complexity of the incoming message.

Last comes AI Learning, which teaches the Clone your voice in two sub-modes: Style Analysis, with an Analyze my style button that learns your style from your previous responses, and Feedback Learning, which learns from reviewer feedback. The Apply learned style to replies toggle decides whether the result is used — in its own words: "Combines with the settings above. Turn off to reply without using the learned style."

The Personality tab with the Tone & style sliders, the Emotional tones chips and the AI Learning section
The Personality tab: four sliders, eight tones, and a learned style on top.

Frequently asked

Those are slider controls on the Clone's Personality tab — Response length, Formality, Predictability and Emoji density, plus the Emotional tones chips. The Personality tab: sliders and voice controls, above, covers each one with its scale labels. The Additional Instructions modal complements them with rules in your own words; everything you configure feeds the same compiled prompt.

The General, Public Messages, Private Messages and Undesirable Content fields each cap at 500 characters. The five By Audience fields show no character counter. For longer material, the General sub-tab accepts a file upload — .txt, Word (.docx), PDF, Markdown (.md) or RTF, up to 5 MB.

In the product's own words: "The clone will politely decline and redirect when asked about these topics." It won't ignore the message — it declines and moves the conversation somewhere it can help.

On a Clone whose Identity fields and instructions haven't been filled in and saved yet, the Compiled prompt modal renders empty. Add your instructions, save with Save changes, and re-open it.

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Last updated June 10, 2026 · AI Clones

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